Talk
Direct and Indirect Effects of Parasocial Relationship in Product Placement
José António Dias (Dias, J.A.); José G. Dias (Dias, J. G.);
Event Title
ICCMI 2014 – 2nd International Conference on Contemporary Marteking Issues
Year (definitive publication)
2014
Language
English
Country
Greece
More Information
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-20436
Other Publication Details
Yes
Other
Atenas
Conference
International
Oral Presentation