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Publication Detailed Description
Editorial
Journal Title
International Journal of Internet Marketing and Advertising
Year (definitive publication)
2021
Language
English
Country
United States of America
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Abstract
Social media (SM) is defined as “a group of internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content” [Kaplan and Haenlein, (2010), p.61]. SM are increasingly used globally, and the number of users is expected to surpass 4.4 billion people in 2025 (Statista.com, 2021). Facebook has the highest number of users globally, around 2.7 billion monthly active users whereas Instagram comes second with 1 billion
monthly active accounts (Statista.com, 2021).
Acknowledgements
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Keywords
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
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