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Publication Detailed Description
2017 Global Fashion Management Conference
Year (definitive publication)
2017
Language
English
Country
Republic of Korea
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Abstract
This study builds on prevalent approaches of extending the applications of importance performance analysis (IPA) tool. Thus, we analyse the influence of Performance expectancy on Customer Satisfaction. The instruments employed were adapted from previous studies and pilot tested with a group of master students to verify clarity of meaning and comprehension. Findings reveal the stronger influence of three factor that emerge from performance expectancy: Usability, Reliability, Information Quality.
Acknowledgements
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Keywords
Information quality,Usability,Performance expectancy,Customer satisfaction
