Publication in conference proceedings
Effects of Corporate Social Responsibility in Affective Commitment and Loyalty
Sandra Loureiro (Loureiro, S.M.C.);
7th Global Brand Conference of the Academy of Marketing´
Year (definitive publication)
2011
Language
English
Country
United Kingdom
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9715
Other Publication Details
2011
GBC
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89 - 91 0
Yes
Digital
Ming Lin and Len Tiu Wright
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Academy of Marketing
Oxford
Conference
International
2011
Full Paper