Book chapter
Embedding Virtual Reality and Artificial Intelligence in Integrated Marketing Communications
Mónica Mendes Ferreira (Ferreira, Mónica Mendes);
Book Title
Managerial Challenges and Social Impacts of Virtual and Augmented Reality
Year (definitive publication)
2020
Language
English
Country
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-106506
10.4018/978-1-7998-2874-7.ch002
Other Publication Details
2020
IGI Global Scientific Publishing
ERIH; IBSS; Scielo;
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978179982874 (print)
13 - 43 --
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Yes
Both (printed and digital)
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