Enhancing Bank Direct Marketing through Data Mining

Ciência-IUL Publications Publication Detailed Description

Publication in conference proceedings

Sérgio Moro (Moro, S.); Raul Laureano (Laureano, Raul M. S.); Paulo Cortez (Cortez, P);

European Marketing Academy Conference (EMAC 2012)

Year (definitive publication)

2012

Language

English

Country

Portugal

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Times Cited: 19

(Last checked: 2024-11-21 21:50)

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Ciência-IUL ID	ci-pub-6933
Other ID (source: ORCID)	cv-prod-id-556985

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