Talk
Enhancing Bank Direct Marketing through Data Mining
Sérgio Moro (Moro, S.); Raul Laureano (Laureano, Raul M. S.); Paulo Cortez (Cortez, P);
Event Title
European Marketing Academy Conference (EMAC 2012)
Year (definitive publication)
2012
Language
English
Country
Portugal
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-6934
cv-prod-id-557000
Other Publication Details
Yes
Digital
Lisboa
Conference
International
Oral Presentation