Publication in conference proceedings
Exploring how luxury values can influence the brand relationships trough brand tribalism and brand reputation
Sandra Loureiro (Loureiro, S. M. C.); Ana Brochado (Brochado, A.);
ANZMAC 2013 – Australian and New Zeeland Marketing Academy Conference
Year (definitive publication)
2013
Language
English
Country
New Zealand
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-13256
Other Publication Details
2013
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7
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1 - 7 7
Yes
Both (printed and digital)
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Conference
International
2013
Full Paper