Publication in conference proceedings
Exploring the antecedents of brand equity in service industry
Sandra Loureiro (Loureiro, S. M. C.); Yesica Filipe (Filipe, Y.); Ana Regina Pires (Pires, A. R.);
Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation
Year (definitive publication)
2013
Language
English
Country
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Abstract
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Acknowledgements
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Publication Identifiers
ci-pub-13162
WOS:000338727100082
Other Publication Details
2013
EuroMed Press
Web of Science©;
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978-9963-711-16-1 (print)
978-9963-711-16-1 (online)
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1434 - 1447 --
Yes
Both (printed and digital)
Demetris Vrontis, Yaakov Weber and Shlomo Tarba
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Conference
International
2013
Full Paper