Talk
Exploring the antecedents of brand equity in service industry
Sandra Loureiro (Loureiro, S. M. C.); Yesica Filipe (Filipe, Y.); Ana Regina Pires (Pires, A. R.);
Event Title
Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation
Year (definitive publication)
2013
Language
English
Country
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Abstract
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Acknowledgements
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Publication Identifiers
ci-pub-13163
Other Publication Details
Yes
Both (printed and digital)
Conference
International
Oral Presentation