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Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance
Davcik, Nebojsa
(Davcik, N.);
Piyush Sharma (Sharma, P.);
Grigoriou Nicholas (Grigoriou, N);
Event Title
World Marketing Congress
Year (definitive publication)
2016
Language
English
Country
France
More Information
--
Abstract
--
Acknowledgements
--
Keywords
Publication Identifiers
Ciência_Iscte ID
ci-pub-30809
Other Publication Details
Peer Reviewed
Yes
Dissemination Mean
Other
City
Paris
Event Type
Conference
Event Classification
International
Event Presentation Type
Oral Presentation
Publication Date (online)
Publication Date (print)
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