Talk
Exploring the Success Factors of Hybrid Micro-Enterprises
Marta Bicho (Bicho, M.); Ralitza Nikolaeva (Nikolaeva, R.); Fernando Ferreira (Ferreira, F.); Carmen Lages (Lages, C.);
Event Title
2017 AMS World Marketing Congress
Year (definitive publication)
2017
Language
English
Country
New Zealand
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Abstract
Structured Abstract. Available upon request.
Acknowledgements
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Keywords
Hybrid Micro-Enterprises
Publication Identifiers
ci-pub-39565
Other Publication Details
Yes
Christchurch
Conference
International
Oral Presentation