The Internet has become a constant presence in citizens' lives, and this has led to great changes in what is concerned with their way to buy products. The pos-sibility of buying all the kinds of items online is particularly useful because there is no need to leave the comfort of their houses. In this study we intend to understand which are the aspects that influence the consumers to buy computer equipment and telecommunications in virtual stores. After a literature review in order to know the actual paradigm of the theme, and with the aim to deter-mine the users’ opinion, a survey was developed, which was distributed by email and within the social networks. Then the data was processed with SPSS, and it was obtained three main categories: Conditions and Image, Products and Deliveries, and finally Website design/ usability.

ISTAR-Information Sciences and Technologies and Architecture Research Center from Iscte-Instituto Universitário de Lisboa, Portugal, partially funded by the Portuguese Foundation for Science and Technology (Project "FCT UIDB/04466/2020").

virtual stores,e-commerce,online shopping,consumer satisfaction~

• Computer and Information Sciences - Natural Sciences