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Publication Detailed Description
Far beyond the four lines: the Group B fan pages at the 2018 World Cup
Journal Title
Sport in Society: Cultures, Commerce, Media, Politics
Year (definitive publication)
2022
Language
English
Country
United Kingdom
More Information
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Abstract
This paper examines how fans of the national teams of Portugal, Spain, Morocco and Iran, the so-called Group B of the 2018 FIFA World Cup, got involved with their respective official Facebook pages and how the fan pages related to stakeholders. The strategy adopted is based on a quantitative approach to the data flows produced, between 1 April 2017 and 3 May 2018, by fan pages and their users. The sample consists of 3068 posts and close to 11 million interactions on the network. Data were extracted via Facebook Graph API and treated with Gephi software. Results reveal that offline social contexts highlight the opportunities and the involvement bans, in a logic in which football goes far beyond the pitch. This research also allowed to map the relationship between fan pages and their key influencers on a global scale, focussing on the content produced
Acknowledgements
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Keywords
Football World Cup,Stakeholders,Fans,Social network analysis,Facebook
Fields of Science and Technology Classification
- Media and Communications - Social Sciences
- Other Social Sciences - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UIDB/03126/2020 | Fundação para a Ciência e a Tecnologia |
Related Projects
This publication is an output of the following project(s):
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
