Talk
FASHION AND BEAUTY ADVERTISING MODELS’AGE AND ITS IMPACT ON OVER 50 FEMALE CONSUMERS’ PURCHASE INTENTION
Hélia Gonçalves Pereira (Pereira, H.); Maria Salgueiro (Salgueiro, M.F.);
Event Title
GAMMA 2019 - Global Fashion Management Conference
Year (definitive publication)
2019
Language
English
Country
France
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Abstract
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Acknowledgements
BRU ISCTE
Keywords