Scientific journal paper Q2
Forecasting tomorrow’s tourist
Sérgio Moro (Moro, S.); Paulo Rita (Rita, P.);
Journal Title
Worldwide Hospitality and Tourism Themes
Year (definitive publication)
2016
Language
English
Country
United Kingdom
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Scopus

Times Cited: 21

(Last checked: 2026-04-08 15:46)

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Times Cited: 36

(Last checked: 2026-04-13 01:53)

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Abstract
Purpose: This study aims to present a very recent literature review on tourism demand forecasting based on 50 relevant articles published between 2013 and June 2016. Design/methodology/approach: For searching the literature, the 50 most relevant articles according to Google Scholar ranking were selected and collected. Then, each of the articles were scrutinized according to three main dimensions: the method or technique used for analyzing data; the location of the study; and the covered timeframe. Findings: The most widely used modeling technique continues to be time series, confirming a trend identified prior to 2011. Nevertheless, artificial intelligence techniques, and most notably neural networks, are clearly becoming more used in recent years for tourism forecasting. This is a relevant subject for journals related to other social sciences, such as Economics, and also tourism data constitute an excellent source for developing novel modeling techniques. Originality/value: The present literature review offers recent insights on tourism forecasting scientific literature, providing evidences on current trends and revealing interesting research gaps.
Acknowledgements
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Keywords
Tourism forecasting,Tourism demand,Tourists’ behavior,Modeling,Tourism prediction
  • Earth and related Environmental Sciences - Natural Sciences
  • Psychology - Social Sciences
  • Economics and Business - Social Sciences
Funding Records
Funding Reference Funding Entity
UID/GES/00315/2013 Fundação para a Ciência e a Tecnologia