Talk
From static art guides to agentic AI: Immersive heritage experiences in luxury cruise brands
Marcya Gonzáles-Santiago (Gonzáles-Santiago, M.S);
Event Title
2026 Global Fashion Management Conference at Madrid
Year (definitive publication)
2026
Language
English
Country
Spain
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Abstract
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Acknowledgements
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Keywords
Cruise brands,Consumer engagement,GenAI,Heritage art,Agentic curator,Luxury tourism,Immersive experience