Gamification enhances the customer engagement: A theoretical framework

Ciência_Iscte Publications Publication Detailed Description

Publication in conference proceedings

José Miguel Gaspar (Gaspar, J.M); Sandra Loureiro (Loureiro, S. M. C.); Filipa Rosado Pinto (Rosado-Pinto, F.);

Conference book proceedings of 18th Annual Conference of the EuroMed Academy of Business: Exploring New Horizons in Business and Managem

Year (definitive publication)

2025

Language

English

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Abstract

Acknowledgements

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Ciência_Iscte ID

ci-pub-114423

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