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Publication Detailed Description
Journal Title
Journal of Destination Marketing and Management
Year (definitive publication)
2020
Language
English
Country
United States of America
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Abstract
Although halal tourists are a growing, attractive market segment, research on the topic is still incipient. This study sought to answer three questions. What opportunities and challenges exist for those promoting halal tourism? What are tourism stakeholders and communities' perceptions of halal tourism? How can halal tourist facilities enhance their image in order to become favorite halal tourism destinations? The research was conducted in New Zealand and based on a one-day symposium comprising panel discussions of the questions. The 100 participants were tourism and hospitality professionals, government authorities, community leaders, ethnic community representatives, business owners, and Muslim leaders. The findings have theoretical, managerial, and societal implications due to halal tourists’ distinctive needs, including their religious and social travel motivations.
Acknowledgements
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Keywords
Halal tourism,Community perceptions,Tourism marketing,New Zealand
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
- Other Social Sciences - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
