Comunicação em evento científico
Heritage and Social Events as facilitators of Relationship Quality in wine sector
Namércio Pereira da Cunha (da Cunha, N. P.); Sandra Loureiro (Loureiro, S. M. C.);
Título Evento
Proceedings of the International conference on Tourism and Ageing.
Ano (publicação definitiva)
2016
Língua
Inglês
País
--
Mais Informação
Abstract/Resumo
This study aims to explore how distributors and wine producers describe the organizational social capabilities they develop; as a facilitating facet of Relationship Quality (RQ). A total of eleven relationships are analysed based on 44 in-depth interviews. Findings reveals that Organisational Social Capabilities is a new RQ construct related with the organisational structure, the social behaviour and the history of the company.
Agradecimentos/Acknowledgements
--
Palavras-chave