Heritage and Social Events as facilitators of Relationship Quality in wine sector
Event Title
Proceedings of the International conference on Tourism and Ageing.
Year (definitive publication)
2016
Language
English
Country
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Abstract
This study aims to explore how distributors and wine producers describe the organizational social capabilities they develop; as a facilitating facet of Relationship Quality (RQ). A total of eleven relationships are analysed based on 44 in-depth interviews. Findings reveals that Organisational Social Capabilities is a new RQ construct related with the organisational structure, the social behaviour and the history of the company.
Acknowledgements
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