Ciência-IUL
Publications
Publication Detailed Description
EMAC 2023 Regional Conference, Proceedings
Year (definitive publication)
2023
Language
English
Country
Belgium
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Abstract
Small and medium-sized enterprises (SMEs) account for most of the world’s business and
are an important contributor to global e-commerce (EC) transactions as the number of digital
customers continues to climb. Over the past decade research in the field has examined either
the positive effect of EC or isolated unfavorable outcomes in EC businesses. From an original
perspective, this systematic review analyzes eleven years of research of positive and negative
EC outcomes and their tradeoffs in SMEs. Based on a standardized complete coding protocol,
73 selected studies were retrieved and analyzed. Results show that when it is well
implemented, EC creates value and enhances firms’ performance. In this research, we
synthesize the critical success drivers of e-commerce and emphasize the conceptual
importance of positive and negative research propositions for theory building.
Acknowledgements
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Keywords
E-commerce,SMEs,Internet adoption
Funding Records
Funding Reference | Funding Entity |
---|---|
UIDB/00315/2020 | Fundação para a Ciência e a Tecnologia |