Publication in conference proceedings
How attachment affects happiness in the human-IVA relationship
Sandra Loureiro (Loureiro, S. M. C.); João Guerreiro (Guerreiro, J.);
2023 AMA Winter Academic Conference
Year (definitive publication)
2023
Language
English
Country
United States of America
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Abstract
Description: The current study investigates how the level of human attachment to IVA drives their engagement and happiness. The level of attachment is determined by users’ perceptions of IVA’s autonomy, competence, and relatedness.
Acknowledgements
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Keywords
Autonomy,Relatedness,Happiness,Attachment strength,Intelligent voice assistance
Publication Identifiers
ci-pub-95351
http://hdl.handle.net/10071/28406
Other Publication Details
2023
American Marketing Association
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978-0-87757-015-8 (print)
978-0-87757-015-8 (online)
24
36 - 39 4
Yes
Umashankar, N., and Lisjak, M.
2023 AMA Winter Academic Conference
American Marketing Association
Nashville, Tennessee, USA
Conference
International
2023
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