Publication in conference proceedings
How to achieve affective commitment in luxury car brand communities
Sandra Loureiro (Loureiro, S. M. C.); Rui Alexandre Solusa Lopes (Lopes, R.);
Proceedings of 9th Global Brand conference of the Academy of Marketing–Theme: The trouble with Brands: Provocations and Possibilities
Year (definitive publication)
2014
Language
English
Country
United Kingdom
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Times Cited: 2

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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-18913
Other Publication Details
2014
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16 --
Yes
Both (printed and digital)
Sue Halliday
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University of Hertfordshire, Hatfield, UK
Hatfield
Conference
International
2014
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