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Publication Detailed Description
I assert ownership of it: Repatronage intentions in wine tourism
Journal Title
Anatolia
Year (definitive publication)
N/A
Language
English
Country
United Kingdom
More Information
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Abstract
The current research aims to examine (1) the influence of psychological ownership on fostering commitment, (2) the influence of commitment in predicting repatronage intentions, and (3) the effect of quality of alternatives on the relationship between commitment and repatronage intentions in the context of wine tourism. Data collected from 574 Spanish and Portuguese wine tourists were analysed using a partial least squares method. Findings show that investment of self and intimate knowledge positively and directly affects psychological ownership and indirectly affects commitment towards the winery. The quality of alternatives was found to moderate and weaken the relationship between commitment and repatronage intentions. Winery managers are advised to develop emotional commitment with tourists and continuously monitor competitive services.
Acknowledgements
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Keywords
Wine tourism,Psychological ownership,Repatronage intentions,Psychological ownership theory,Investment model theory
Fields of Science and Technology Classification
- Earth and related Environmental Sciences - Natural Sciences
- Social and Economic Geography - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
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