Talk
I hate this brand! The effect of negative engagement on self-expression word-of-mouth
Sandra Loureiro (Loureiro, S. M. C.); Maria Inês Marques (Marques, M. I.); Hans. R. Kaufmann (Kaufmann, H.R.);
Event Title
Proceeding of the 5th International Consumer-brand relationship
Year (definitive publication)
2017
Language
English
Country
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(Last checked: 2024-11-18 01:11)

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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-40855
Other Publication Details
Yes
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Oral Presentation