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I want that smartphone! Sources of brand equity
Sandra Loureiro (Loureiro, S. M. C.); Rui Alexandre Solusa Lopes (Lopes, R.);
Event Title
Conference book proceedings of 8th EuroMed conference of the Euromed academy of business research- Innovation, entrepreneurship and sustainable value chain in a dynamic environment
Year (definitive publication)
2015
Language
English
Country
Italy
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Abstract
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Acknowledgements
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Keywords
Fields of Science and Technology Classification
  • Physical Sciences - Natural Sciences
Publication Identifiers
ci-pub-25962
000371316100233
000371316100233
Other Publication Details
Yes
Both (printed and digital)
Verona
Conference
International
Oral Presentation