Publication in conference proceedings
Internet in the intermediation role of travel agents: The Portuguese case
Sandra Loureiro (Loureiro, S.); Eduardo Sarmento Ferreira (Ferreira, E.S.); Rui Lopes (Lopes, R.);
MAG Scholar® Global Business Marketing and Tourism Conference 2015 Proceedings: Travel, discover, marketing
Year (definitive publication)
2015
Language
English
Country
New Zealand
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Abstract
This article attempts to assess the impact that Internet has in the intermediation of travel agencies operating in Portugal. Firstly, the study discusses theoretical concepts related to the topic such as: tourism, internet, characterization of tourism distribution, disintermediation, reintermediation and new integrated management systems for travel agents. Then, a questionnaire was developed which resulted in 125 valid responses. The data analysis showed that travel agencies are committed to a new type of intermediation based on new technologies, using new technology platforms to distribute their tourism products and services and to adopt new business models. The study concludes that, only this way, organisations will achieve sustainable growth.
Acknowledgements
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Keywords
Travel agency,Tourism distribution,Internet,Disintermediation,Re-intermediation
Funding Records
Funding Reference Funding Entity
UID/GES/00315/2013 Fundação para a Ciência e a Tecnologia