Português
Key Performance Indicators for improving a CRM Implementation
Event Title
Proceedings of the 23th International ICE Conference on Engineering, Technology and Innovation (ICE 2017)
Year (definitive publication)
2017
Language
English
Country
Portugal
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Abstract
This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business.
Acknowledgements
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Keywords
