Publication in conference proceedings
Luxury Values as drivers for Consumer Behaviour: Luxury Clothes Brand Context
Sandra Loureiro (Loureiro, S. M. C.); Cristiano Mineiro Branco de Araújo (de Araújo, C.);
Proceedings of 8th Global Brand Conference of the Academy of Marketing.-Theme: Brand, Corporate Identity and Reputation and Sustainability
Year (definitive publication)
2013
Language
English
Country
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Abstract
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Acknowledgements
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