Conference proceedings editor
Marketing to Citizens: Going beyond customers and consumers
Paulo Rita (Rita, P.);
Year (definitive publication)
2012
Language
English
Country
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9945
Other Publication Details
European Marketing Academy
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978-989-732-004-0 (print)
978-989-732-004-0 (online)
0.000
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Yes
Both (printed and digital)
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Conference
European
2012
Full Paper