Book chapter
Measuring the effect of Marketing actions: the role of Matching
Iola M. S. Pinto (Pinto, I. M. S.); Margarida G. M. S. Cardoso (Cardoso, M. G. M. S.);
Book Title
Quantitative Modeling in Marketing and Management
Year (definitive publication)
2015
Language
English
Country
--
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
2-s2.0-85040153414
RC:126215891_S23
ci-pub-27947
Other Publication Details
2015
World Scientific
Web of Science©; Scopus;
--
978-981-4696-34-0 (print)
978-981-4696-34-0 (online)
491 - 506 --
2nd
Yes
Printed
Luiz Moutinho and Kun-Huang Huarng
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