Men who suffered Intimate Partner Violence: Impressions about existing public campaigns and recommendations for new ones
Event Title
1ª Conferência de Saúde Societal:Saúde societal no futuro Pós-covid -19
Year (definitive publication)
2022
Language
Portuguese
Country
Portugal
More Information
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Abstract
Over the last decades, the negative effects of intimate partner violence
(IPV) directed at men in abusive different-sex and same-sex relationships have
been increasingly investigated. Men who suffer IPV face many barriers to help-seeking, and to overcome them, public awareness campaigns have been
developed. Women who were targets of IPV have often found campaigns
targeting them to be harmful and misleading, and previous research suggests that
following the principles of formative research may improve campaigns'
effectiveness and reduce unwanted negative effects. This article documents the
theory-based formative research conducted with 14 men abused in different-sex
and same-sex relationships for the creation of targeted campaigns. Through semistructured interviews, men were asked about their overall knowledge of
campaigns, what they thought about specific pictorial IPV campaigns, and their
suggestions for the development of new ones. Thematic analysis and a
theoretically grounded coding scheme were used to analyze the content of the
interviews with high inter-rater reliability. Overall, our results indicate that most
men were not aware of campaigns in Portugal, and their impressions about the
ones they recalled were mixed. Men praised clear messages informing forms of
violence. Nonetheless, some responded negatively to the inclusion of words such
as shame” and victim”, as well as the depiction of bruises. According to them,
future campaigns targeting men should portray real people” like them and
provide information on self-efficacy, efficacy of recommended responses, and
threat susceptibility. Our findings mirror previous findings with women who
suffered IPV, but also provide theoretically grounded novel contributions. They
highlight the importance of considering the population of interest s insights when
developing and testing new interventions, which is of added importance for this
and other already vulnerable populations in the midst of the COVID-19 pandemic.
Acknowledgements
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Keywords
Intimate partner violence,Men,Campaigns,Formative Research,Social Marketing
Fields of Science and Technology Classification
- Psychology - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
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