Book chapter
Message in a Bottle: Generation Y and Wine Purchase Occasions’ Perceived Risks and Information Sources
Ana Brochado (Brochado, A.); Rodrigues, Helena (Rodrigues, H.); Sara Vaz Mendes (Sara Vaz Mendes);
Book Title
Strategic Management in the Wine Tourism Industry
Year (definitive publication)
2024
Language
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-105108
2-s2.0-85206417517
10.1007/978-3-031-54837-6_5
Other Publication Details
2024
Springer Nature Switzerland
Scopus;
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978-3-031-54836-9 (print)
978-3-031-54836-9 (online)
91 - 111 --
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Yes
Javier Martínez-Falcó; Bartolomé Marco-Lajara; Eduardo Sánchez-García; Luis A. Millán-Tudela;
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