Book chapter
Message in a Bottle: Generation Y and Wine Purchase Occasions’ Perceived Risks and Information Sources
Ana Brochado (Brochado, A.); Rodrigues, Helena (Rodrigues, H.); Sara Vaz Mendes (Sara Vaz Mendes);
Book Title
Strategic Management in the Wine Tourism Industry
Year (definitive publication)
2024
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Abstract
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Acknowledgements
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