This experimental study seeks to contribute for extending the current knowledge about the impact of corporate social responsibility (CSR) on organizational attractiveness (OA) by analyzing the potential mediating role of corporate image (CI) in that relation. Participants (n=195) randomly received an individual survey containing a description of a company as fulfilling (high engagement condition) or not fulfilling (low engagement condition) a set of socially responsible practices, followed by questions about company’s level of engagement in CSR (manipulation check), CI and attractiveness as a place to work. Findings reveal that the proposed model has a strong fit to the data giving empirical support to the idea that perceived engagement in CSR practices directly and indirectly, via the increment of CI, affects OA. These findings suggest that, in order to attract job seekers, information related to CSR should be considered by recruiters alongside with information about other organizational and job characteristics.

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corporate social responsibility, corporate image, organizational attractiveness, recruitment.