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Publication Detailed Description
Journal Title
International Journal of Latest Trends in Finance and Economics Sciences
Year (definitive publication)
2011
Language
English
Country
United Kingdom
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Abstract
The Discounted Cash Flow Method has been widely argued as the best method to asset valuation. This article is about the valuation of customers. The use of historic customer profitability and the Discounted Cash Flow Method to customer valuation are discussed. Moreover, the components of customer lifetime value is presented and described.
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