Talk
Online Consumer Generated Content and the Role of Social Influence Marketing
Nuno Teixeira (Teixeira, N.); José Dionísio (Dionísio, J.); Hélia Gonçalves Pereira (Pereira, H.);
Event Title
International Network of Business and Management Journals – INBAM
Year (definitive publication)
2013
Language
English
Country
Portugal
More Information
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Abstract
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Acknowledgements
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Keywords
Consumer Generated Marketing, Internet Marketing
Publication Identifiers
ci-pub-15076
Other Publication Details
Yes
Other
Lisbon
Conference
International
Oral Presentation