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Publication Detailed Description
Perceived quality in rural lodgings of Spain and Portugal: RURALQUAL Scale
Journal Title
Portuguese Journal of Management Studies
Year (definitive publication)
2009
Language
English
Country
Portugal
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Abstract
This work has two main goals. First we seek to start the validation process of the RURALQUAL
scale as an instrument of evaluation of the quality of the service provided by rural lodgings in two border regions of the Iberian Peninsula: Extremadura (Spain) and the Alentejo (Portugal). Second, we aim to identify the most appropriate dimensions that integrate the variable service quality in this type of lodging. To do this we perform a factorial analysis. The paper ends with a set of recommendations for lodging managers in order to improve the quality of the service provided.
Acknowledgements
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Keywords
Perceived quality,SERVQUAL,Rural tourism,Satisfaction
