Talk
Personalized Services - A Competitive Advantage in the Portuguese Retail Banking Market
Catarina Noronha Sêrro (Sêrro, C. d. N.,); Sacramento Costa (Costa, S.); Margarida G. M. S. Cardoso (Cardoso, M. G. M. S.);
Event Title
21st International Conference on Recent Advances in Retailing and Services Science (EIRASS 2014)
Year (definitive publication)
2014
Language
English
Country
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Abstract
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