Ciência-IUL
Publicações
Descrição Detalhada da Publicação
Places as brands: Charting the value of place-based intangibles
Título Revista
Regional Studies
Ano (publicação definitiva)
2024
Língua
Inglês
País
Reino Unido
Mais Informação
Web of Science®
Scopus
Google Scholar
Abstract/Resumo
What happens when actors and sectors incorporate references to specific territories in their development efforts? Throughout history, producers have capitalised individually and collectively on place associations through mechanisms such as product marketing and cultural framing in order to protect investments and promote internationalisation efforts. This contribution explores the agenda-setting power of the concept of ‘place-based intangibles’: assets with qualities of intangibles but intricately tied to specific geographical commons. After defining the concept, we overview the key substantive topics, innovative approaches and policy puzzles in three thematic areas of research: (1) regional strategies to build place-based intangibles; (2) place-based intangibles and regional development; and (3) place-based intangibles and corporate strategies. We conclude by discussing the prospects set forth by the assemblage of fresh papers included in this special issue, which this paper also introduces, and put forward the implications of place-based intangibles for policymakers, businesses and scholars.
Agradecimentos/Acknowledgements
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Palavras-chave
Place-based intangibles,Policy,Trademarks,Brands,Culture
Classificação Fields of Science and Technology
- Ciências da Terra e do Ambiente - Ciências Naturais
- Economia e Gestão - Ciências Sociais
- Geografia Económica e Social - Ciências Sociais
- Outras Ciências Sociais - Ciências Sociais
Registos de financiamentos
Referência de financiamento | Entidade Financiadora |
---|---|
UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |
PTDC/EGE-ECO/30690/2017 | Fundação para a Ciência e a Tecnologia |