Publication in conference proceedings
Playing with the Brain Through Advertising: Neurophysiological Methods’ Application to Tourism
Pedro Miguel Oliveira (Oliveira, P. M.); Paulo Rita (Rita, P.); João Guerreiro (Guerreiro, J.);
European Advertising Academy ICORIA 2017 Doctoral Colloquium
Year (definitive publication)
2017
Language
English
Country
Belgium
More Information
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Abstract
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Acknowledgements
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Keywords
Fields of Science and Technology Classification
  • Economics and Business - Social Sciences
Publication Identifiers
ci-pub-37348
Other Publication Details
2017
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0000-0000 (print)
0000-0000 (online)
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Yes
European Advertising Academy - ICORIA 2017
Conference
International
2017
Position Paper