Talk
Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM),
Marta Bicho (Bicho, M.); Ralitza Nikolaeva (Nikolaeva, R.); Carmen Lages (Lages, C.);
Event Title
17th World Marketing Congress, Academy of Marketing Science
Year (definitive publication)
2014
Language
English
Country
Peru
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Abstract
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Acknowledgements
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