Talk
Product placement versus advertising - an empirical study about their impact on website traffic
José António Dias (Dias, J.A.); José G. Dias (Dias, J. G.);
Event Title
ICCMI2018 - 6th International Conference on Contemporary Marketing Issues
Year (definitive publication)
2018
Language
English
Country
Greece
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(Last checked: 2024-11-17 12:59)

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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-54329
Other Publication Details
Yes
Conference
International
Oral Presentation