Artigo em revista científica Q1
Profiling the segments of visitors to Portuguese protected areas
Catarina Marques (Marques, C.); Elizabeth Reis (Reis, E.); João Menezes (Menezes, J.);
Título Revista
Journal of Sustainable Tourism
Ano
2010
Língua
Inglês
País
Reino Unido
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Web of Science®

N.º de citações: 26

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Abstract/Resumo
This study identifies the diversity of domestic visitors to Portuguese protected areas (PPA) based on benefit segmentation. The segments of PPA visitors are also compared with other nature-based tourist segments using some empirical benefit segmentation literature. Data were collected by means of a self-administered questionnaire and multivariate statistics techniques (principal components, hierarchical and K-means cluster analyses) were applied. Five distinct segments of visitors were identified based on the motivation for their visit and further characterized by the perceived importance of activities, facilities and services, frequency of visit and socio-demographics. Three segments are nature-focused and two are focused on activities or events. Only one segment shows specific interests and motivations associated with ecotourism and similar characteristics to international ecotourists; moreover, the reasons for the visit in one segment are unrelated to any of the motivations of nature-based tourism. Some implications for management are also described.
Agradecimentos/Acknowledgements
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Palavras-chave
Tourism in protected areas; Nature-based tourism; Ecotourism; Benefit segmentation; Visitor segment profiles
  • Economia e Gestão - Ciências Sociais