Publication in conference proceedings
Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty
Daniela Langaro (Langaro, D.); Paulo Rita (Rita, P.); Maria Salgueiro (Salgueiro, M.F.);
Academy of Marketing
Year (definitive publication)
2012
Language
English
Country
United Kingdom
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-23457
Other Publication Details
2012
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Yes
Both (printed and digital)
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Southampton
Conference
International
2012
Full Paper