Publication in conference proceedings
Understanding the private label prone shopper of yogurts
Ana Brochado (Brochado, A.); Susana Marques (Marques, S.);
Proceedings of the 9th Global Brand Conference of the Academy of Marketing´s Brand Corporate Identity and Reputation Special Interest Group
Year (definitive publication)
2014
Language
English
Country
United Kingdom
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Abstract
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Acknowledgements
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Keywords
Funding Records
Funding Reference Funding Entity
PEst-OE/EGE/UI0315/2014 Fundação para a Ciência e a Tecnologia
Publication Identifiers
ci-pub-17611
http://hdl.handle.net/10071/25588
Other Publication Details
2014
Academy of Marketing
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147-753-78945-7-3 (print)
-- 7
Yes
Both (printed and digital)
The Trouble with Brands: Provocations and Possibilities
Academy of Marketing
Hertfordshire
Conference
European
2014
Full Paper
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