Tour operators are crucial to supply chain management within sustainable tourism. This research sought to identify sustainable tour dimensions from the tourists’ perspective. The sample comprised 878 post-experience online reviews of 20 tours across Portugal, written by tourists from different countries. Mixed content analysis methods (i.e., qualitative narrative and quantitative computer-assisted analyses) produced results used to generate a concept map of 12 themes: tour, guide, experience, hike, service, food, recommendation, fun, return, walk, difference, and wildlife. Each theme contains concepts related to service quality and experience dimensions. The findings provide a better understanding of how tourists perceive sustainable tour experiences.

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Sustainable tour,Sustainable tourism,Content analysis,Web review

• Economics and Business - Social Sciences