Talk
Rebranding mergers: how important is the figurativeness of the brand's signs?
Joana Machado (Machado, J.); Leonor Vacas-de-Carvalho (Vacas-de-Carvalho, L.); Paulo Lencastre (Lencastre, P.); José Dionísio (Dionísio, J.);
Event Title
Proceedings of the 10th International Marketing Trends Conference, Paris: ESCP-EAP, 20-22 January 2011
Year (definitive publication)
2011
Language
English
Country
France
More Information
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Abstract
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Acknowledgements
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Associated Records

This talk is associated with the following record:

Publication Identifiers
ci-pub-9845
Other Publication Details
Yes
Digital
Paris
Conference
International
Oral Presentation