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Publication Detailed Description
Retail supply chains: The growing importance of technology and supply chain standards for enhancing efficiency, visibility, transparency, and trust at the digital-physical B2B systems interface
Book Title
Precision retailing: Driving results with behavioral insights and data analytics
Year (definitive publication)
2024
Language
English
Country
Canada
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Abstract
The chapter provides an overview of existing challenges encountered by retail firms and their global supply chains. These include the possibilities of end-to-end visibility, industry standards and
traceability data, and technology to increase efficiency, transparency, and trust. The importance of these elements is highlighted for businesses and consumers, and vital recommendations for
practitioners are provided.
Acknowledgements
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Keywords
