Scientific journal paper
Ser empreendedora em Portugal: Perspetiva de mulheres brasileiras
Tiara C. Pandolfi, (Pandolfi, T. C.); Maria Helena Santos (Santos, M. H.); Carla Cerqueira (Cerqueira, C.);
Journal Title
Cadernos de Gestão e Empreendedorismo
Year (definitive publication)
2022
Language
Portuguese
Country
Brazil
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Times Cited: 1

(Last checked: 2024-07-19 12:51)

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Alternative Titles

(English) Being a female entrepreneur in Portugal: Brasilian women's perspectives

Abstract
Este estudo pretendeu conhecer os processos psicossociológicos que as mulheres brasileiras empreendedoras em Portugal vivenciam no exercício de sua profissão. Treze mulheres brasileiras empreendedoras foram entrevistadas. Uma análise temática permitiu identificar cinco temas, percebendo-se, nomeadamente, que as adversidades encontradas foram sobretudo a pandemia da Covid-19 e as diferenças culturais entre o Brasil e Portugal, ressaltando-se que o fato de ser imigrante e mulher pode interferir no negócio. Entretanto, elas conseguem sobressair e procuram sempre o melhor para a sua empresa e clientes. ____ This study aimed to understand the psychosociological processes that Brazilian female entrepreneurs in Portugal experience in the exercise of their profession. Thirteen Brazilian female entrepreneurs were interviewed. A thematic analysis allowed the identification of five themes, underlying that the adversities encountered were mainly the Covid-19 pandemic and the cultural differences between Brazil and Portugal. The results highlight that being an immigrant and a woman can interfere with the business. However, they manage to stand out and always seek the best for their company and customers.
Acknowledgements
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Keywords
Empreendedorismo feminino,Mulheres brasileiras,Dificuldades,Motivações
  • Psychology - Social Sciences
  • Sociology - Social Sciences
  • Other Social Sciences - Social Sciences

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